This is an extended news report on the Israel Defence Forces' social media activities including interviews with the soldiers updating the various IDFSpokesperson accounts.
The video is a year old, but I've been looking for this sort of material for a while.
The IDF started with a blog and a YouTube channel in 2008 during Operation Cast Lead which included airstrikes and a ground incursion into Gaza. The IDF began a Twitter account several days into 2009.
I was critical then, but it looks like things have come a long way since that hastily conceived project.