Workshop: Mastering Social Media with Jon Bernstein
In the fast-paced evolution of digital journalism, it is essential to get to grips with the social media landscape around you. Pioneering website editor Jon Bernstein will lead a day-long workshop to teach you how to get the most out of your online tools.
From understanding the basics of social media and their applications in journalism, to the fine art of online editing, this workshop is ideal for established and emerging journalists alike. It will also appeal to anyone in a communications role who truly wants to understand the power of social media.
The workshop will be divided into two parts:
How to Tweet: a social media primer
This session will teach journalists – both in-house and freelance – how to raise their profile, extend the reach of their journalism and understand how to integrate social media into their newsgathering.
This interactive session will cover the following and more:
- Social media: understanding the basics
- Stories from the newsroom that demonstrate the power of social
- Six ways social media can help your journalism: crowd sourcing, fact checking, taste testing, finding eyewitnesses and more
- The social media audit: from Twitter to Facebook to Pinterest to Google+ and beyond, which tool suits which occasion
- How to manage your social footprint all in one place
- How to get noticed
- How to grow your follower count legitimately
- Social media: dos and don’ts.
How to Blog . . . For reputation, profile and reach
In this session Jon Bernstein will explore the basics of blogging, the dos and don’ts, reveal who are the masters of the craft, and layout the editorial techniques – as well as the tactics and tools – you’ll need for success.
You’ll cover a range of subjects including:
- Setting up: the basics
- When is a blog post not a blog post?
- What kind of blogger are you? The polemicist, the educator, the analyst, the observer, the magpie and more
- How to establish a tone of voice
- Frequency and variety: defining a rhythm to suit you and the reader
- Ten blogging heroes you should follow
- How to get noticed
- How to grow your traffic.
About the trainer
Jon Bernstein is an award-winning journalist, editor and digital strategist. He was deputy editor, then digital director, at the New Statesman; multimedia editor at Channel 4 News; ran the Channel 4 FactCheck website during the 2005 general election; editor-in-chief of Directgov, working in the Cabinet Office’s eGovernment Unit; and editor-in-chief of dot com start up and technology website silicon.com. In 2011 he was named Website Editor of the Year by the British Society of Magazine Editors for Newstatesman.com.
