Israel Defense Forces Move into Social Media

 This from Haaretz…

The Israel Defense Forces Spokesman’s Office is to begin drafting computer experts with an eye toward establishing an Internet and new media department unit, Army Spokesman Brig. Gen. Avi Benayahu said Monday. 

Speaking at the Eilat Journalists Conference, Benayahu said the new department would focus on the Internet’s social media networks mainly to reach an international audience directly rather than through the regular media.

Facebook and twitter are two targets but I’m not expecting to see entries along the lines of, IDF has found an orphaned polar bear. Can you help IDF by adopting it?